The due diligence a consumer uses before making a brand purchase.

97% of consumers use a search engine when they are buying a product

89% of shoppers do online research before purchasing an item  in-store.

67% shoppers say online reviews impact their purchasing decisions.

e-daptability uncovers insights that reflect a consumer's thinking well beyond a single exposure to a brand's offering. 

1127 High Ridge Road, Suite 293

Stamford, CT 06905

J. Edwards:  914.523.0259

E. Infurna:    917.822.6411